
Radislav Romanovich Johnson is a behavioral scientist, applied economist, educator, and interdisciplinary scholar.
His work examines how psychological, social, cultural, institutional, and technological forces shape human choice. He applies that perspective to business strategy, public policy, sustainability, artificial intelligence, and international collaboration.
Across his research and teaching, he brings together fields that are often treated separately, using evidence and systems-level analysis to connect theory with the decisions faced by organizations and communities.
Practical Economics in an Ever-Changing World
A business-oriented textbook integrating behavioral science, sustainability, and economic theory.
Explore the textbookTeaching Excellence
Recipient of the 2022 ACBSP Teaching Excellence Award for Region IV.
Memory, Meaning, and the Machine
Keynote address at the 2025 West East Institute Conference, held at the Harvard Faculty Club, on artificial intelligence and cultural memory.
Read about the keynoteResearch, Teaching, and Application
Radislav specializes in behavioral and psychological economics, with related work in informatics-driven sustainability, the economics of culture and religion, and the human implications of artificial intelligence. His scholarship is concerned not only with how people are expected to decide, but also with how they actually respond to uncertainty, institutions, identity, memory, and social context.
His career has included university teaching in finance, economics, and international business; public and institutional research; interdisciplinary program development; and work with organizations operating across national and cultural boundaries. He has taught and held academic responsibilities in both the United States and South Korea, mentoring students for professional life as well as academic achievement.
Early Foundations in Science and Technology
His interdisciplinary approach began with science, computing, and engineering. As a youth, he learned several programming languages and used BASIC to experiment with simple rule-based exchanges between a computer and its user. Those early encounters with computing established an enduring interest in both the possibilities of technology and the human purposes it ought to serve.
During the 1990s, his work included technical drafting for a science and engineering firm, scientific activity associated with the Georgia Tech Research Institute, and marketing for a designer and manufacturer of amateur-radio systems. His education also included an applied-physics premedical curriculum, hospital-based clinical mentorship, and one year of graduate-level medical study.
By the early 2000s, he was applying statistics, programming, and data analysis to economic research supporting projects involving the United States Department of Agriculture, the Commonwealth of Kentucky, and other public and institutional partners. This combination of scientific training and applied research became the foundation for his later work in behavioral science, economics, sustainability, and institutional decision-making.

International Leadership and Diplomacy
More than twenty-five years of international experience have informed Radislav’s work in education, diplomacy, nonprofit administration, and cross-cultural collaboration. His leadership emphasizes evidence-based decisions, clear communication, responsible stewardship, and the adaptation of institutions to the people and communities they serve.
His international work has included policy advice concerning humanitarian and economic questions considered by the United Nations General Assembly and the Economic and Social Council. He has also participated in field-based humanitarian activity and in collaborations joining academic, cultural, diplomatic, and religious institutions.
As an educator and administrator, he has worked with students and colleagues from a wide range of cultural and professional backgrounds. That experience informs his interest in how institutions build trust, communicate across differences, and translate broad principles into workable policies.


Ideas and Publications
The Choice Wave
Radislav developed the Choice Wave as a data-based framework for analyzing decisions shaped by probability, psychology, social context, and strategic interaction. It grew from his Theory of Parallel Rationality and has applications in economics, business, diplomacy, and sustainability.
Read the technical theoryExplore the wider field
Practical Economics in an Ever-Changing World
His textbook presents economics as a practical discipline grounded in real institutions and human behavior. It combines economic theory with behavioral science, business strategy, sustainability, and contemporary public questions.
Learn more about the bookAcademic Experience and Distinctions
Radislav served on the business faculty of the University of Minnesota Crookston, teaching finance, economics, and international business. He previously taught at SolBridge International School of Business in Daejeon, South Korea, an AACSB-accredited institution with an international student body.
- Fellow of the Royal Geographical Society, elected in 2018
- Fellow of the University of Minnesota Institute on the Environment, honored in 2022
- Recipient of the 2022 ACBSP Teaching Excellence Award, Region IV

Education
Additional Harvard Extension School Graduate Certificates
- Corporate Sustainability & Innovation
- Social Justice
- Business Communications
Professional Development
Additional professional certificates and training include:
- Artificial Intelligence and Machine Learning
- Strategic Management
- Business Process Management
- Cross-Cultural Management
- Diversity, Equity, and Inclusion Leadership in Higher Education
- Project Management and Budgets
- Social Psychology
- Healthcare Informatics
- Healthcare Management
- Human Resources
- Magnetic Resonance Imaging
- Geographic Information Systems