Behavioral science · Applied economics · Sustainability · Artificial intelligence

Research, teaching, and interdisciplinary leadership

Connecting human decision-making, economic strategy, technology, and public purpose.

Portrait of Radislav Romanovich Johnson

Radislav Romanovich Johnson is a behavioral scientist, applied economist, educator, and interdisciplinary scholar.

His work examines how psychological, social, cultural, institutional, and technological forces shape human choice. He applies that perspective to business strategy, public policy, sustainability, artificial intelligence, and international collaboration.

Across his research and teaching, he brings together fields that are often treated separately, using evidence and systems-level analysis to connect theory with the decisions faced by organizations and communities.

Better decisions begin with a fuller understanding of people. Radislav’s work helps institutions interpret complexity, adapt intelligently, and pursue durable results without losing sight of those they serve.

Practical Economics in an Ever-Changing World

A business-oriented textbook integrating behavioral science, sustainability, and economic theory.

Explore the textbook

Teaching Excellence

Recipient of the 2022 ACBSP Teaching Excellence Award for Region IV.

Memory, Meaning, and the Machine

Keynote address at the 2025 West East Institute Conference, held at the Harvard Faculty Club, on artificial intelligence and cultural memory.

Read about the keynote

Research, Teaching, and Application

Radislav specializes in behavioral and psychological economics, with related work in informatics-driven sustainability, the economics of culture and religion, and the human implications of artificial intelligence. His scholarship is concerned not only with how people are expected to decide, but also with how they actually respond to uncertainty, institutions, identity, memory, and social context.

His career has included university teaching in finance, economics, and international business; public and institutional research; interdisciplinary program development; and work with organizations operating across national and cultural boundaries. He has taught and held academic responsibilities in both the United States and South Korea, mentoring students for professional life as well as academic achievement.

Early Foundations in Science and Technology

His interdisciplinary approach began with science, computing, and engineering. As a youth, he learned several programming languages and used BASIC to experiment with simple rule-based exchanges between a computer and its user. Those early encounters with computing established an enduring interest in both the possibilities of technology and the human purposes it ought to serve.

During the 1990s, his work included technical drafting for a science and engineering firm, scientific activity associated with the Georgia Tech Research Institute, and marketing for a designer and manufacturer of amateur-radio systems. His education also included an applied-physics premedical curriculum, hospital-based clinical mentorship, and one year of graduate-level medical study.

By the early 2000s, he was applying statistics, programming, and data analysis to economic research supporting projects involving the United States Department of Agriculture, the Commonwealth of Kentucky, and other public and institutional partners. This combination of scientific training and applied research became the foundation for his later work in behavioral science, economics, sustainability, and institutional decision-making.

Three-dimensional AutoCAD rendering of a storm shelter
Three-dimensional AutoCAD rendering created by Radislav in the 1990s while serving as the project’s sole draftsman. It formed part of the complete technical schematics and was also used by the client in advertising.

International Leadership and Diplomacy

More than twenty-five years of international experience have informed Radislav’s work in education, diplomacy, nonprofit administration, and cross-cultural collaboration. His leadership emphasizes evidence-based decisions, clear communication, responsible stewardship, and the adaptation of institutions to the people and communities they serve.

His international work has included policy advice concerning humanitarian and economic questions considered by the United Nations General Assembly and the Economic and Social Council. He has also participated in field-based humanitarian activity and in collaborations joining academic, cultural, diplomatic, and religious institutions.

As an educator and administrator, he has worked with students and colleagues from a wide range of cultural and professional backgrounds. That experience informs his interest in how institutions build trust, communicate across differences, and translate broad principles into workable policies.

Radislav Johnson during academic and administrative work in South Korea
Academic and administrative work in South Korea, integrating university teaching with international and institutional collaboration.
Radislav Johnson participating in humanitarian work following a natural disaster
Field-based humanitarian work following a natural disaster.

Ideas and Publications

The Choice Wave

Radislav developed the Choice Wave as a data-based framework for analyzing decisions shaped by probability, psychology, social context, and strategic interaction. It grew from his Theory of Parallel Rationality and has applications in economics, business, diplomacy, and sustainability.

Read the technical theory
Explore the wider field

Practical Economics in an Ever-Changing World

His textbook presents economics as a practical discipline grounded in real institutions and human behavior. It combines economic theory with behavioral science, business strategy, sustainability, and contemporary public questions.

Learn more about the book

Academic Experience and Distinctions

Radislav served on the business faculty of the University of Minnesota Crookston, teaching finance, economics, and international business. He previously taught at SolBridge International School of Business in Daejeon, South Korea, an AACSB-accredited institution with an international student body.

  • Fellow of the Royal Geographical Society, elected in 2018
  • Fellow of the University of Minnesota Institute on the Environment, honored in 2022
  • Recipient of the 2022 ACBSP Teaching Excellence Award, Region IV
Radislav Johnson during academic leadership and public engagement at the University of Minnesota Crookston
Academic leadership and public engagement at the University of Minnesota Crookston.

Education

University of KentuckyDoctor of Philosophy (PhD), Applied (Agricultural) Economics, with specialization in behavioral and psychological applications in economics
Harvard University Extension SchoolMaster of Liberal Arts (ALM), Sustainability, with emphasis on business sustainability strategy and policy analytics
Georgia Institute of TechnologyMaster of Science, School of Economics, in a business- and finance-oriented program
Georgia Institute of TechnologyBachelor of Science in Applied Physics with Honor, including an integrated premedical curriculum and hospital-based clinical mentorship
Ohio College of Podiatric MedicineOne year of graduate-level medical study in biochemistry, anatomy, neurology, and general medicine
Harvard Business School OnlineCertificate in Sustainable Business Strategy

Additional Harvard Extension School Graduate Certificates

Professional Development

Additional professional certificates and training include:

Radislav Romanovich Johnson has also published previously under the name Rutherford Johnson.